If you’re in sales, you know the deal: most leads don’t reply after the first email. Or the second. Sometimes not even the third. But here’s the truth—most sales are closed after a few nudges. The trick is following up without dropping the ball or annoying your prospects. If you’re using Salesblink and you want to set up follow-up reminders that actually make a difference (and don’t drown you in notifications), this guide is for you.
No fluff. Just honest advice to help you use Salesblink’s reminder tools in a way that boosts your conversions and keeps you sane.
Why Follow-Ups Matter (and Where Most People Mess Up)
Here’s what most people get wrong: they either forget to follow up, or they spam their prospects with too many reminders. Neither works. Research shows that 80% of sales require at least five follow-ups, but barely anyone actually sends that many. Most emails get ignored—not because the prospect hates you, but because they’re busy. Timing and persistence matter.
But let’s be clear: more isn’t always better. Sending endless reminders with the same message is a great way to get ignored or marked as spam. The key is to be persistent, but also smart and respectful.
Step 1: Get Clear on Your Follow-Up Goals
Before you even click “Add Reminder,” ask yourself:
- What’s the goal of this follow-up? Is it to get a reply? Book a call? Nudge a stalled deal? The reminder should match your intent.
- Who are you following up with? Not all leads are equal. Prioritize your highest-value prospects.
- How much is too much? There’s a fine line between persistence and pestering. For most B2B sales, 3-5 follow-ups is the sweet spot.
Pro Tip: Don’t just use reminders as a personal nag. Think of them as a way to move the deal forward, not just “check in.”
Step 2: Use Salesblink’s Automation—But Don’t Trust It Blindly
Salesblink’s automated reminders can save you a ton of time. But automation is only as good as the rules you set.
Setting Up Automated Follow-Up Reminders
- Create or Edit a Sequence:
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Head to your campaign dashboard and either start a new sequence or edit an existing one.
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Add Follow-Up Steps:
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Insert follow-up emails into your sequence. You can set delays (e.g., 2 days after no reply), customize the message, and define triggers.
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Set Reminder Notifications:
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Besides automated emails, set up reminder tasks for yourself—like making a phone call or sending a LinkedIn message if you don’t get a reply.
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Choose Your Triggers Carefully:
- Don’t just trigger reminders off “no reply.” Consider other signals, like no link clicks, no calendar booking, or even a partially completed form.
What Works
- Spacing Out Reminders: Give at least 2–4 days between follow-ups. More if you’re dealing with senior execs.
- Mixing Channels: Don’t just rely on email. Sometimes a call or LinkedIn message does more than a dozen emails.
- Personalization: Even your reminders should feel human. Avoid “Just bumping this up…” like the plague.
What to Ignore
- Overly Aggressive Sequences: Salesblink lets you set daily reminders, but don’t. You’re not doing yourself any favors.
- Generic Templates: The default “Just checking in” is a fast track to the trash.
Step 3: Write Reminders That Actually Get Replies
You can automate reminders all day, but if your follow-up sucks, it won’t matter.
Crafting Better Follow-Up Messages
- Add Value: Reference something helpful—an article, case study, or insight relevant to their business.
- Keep It Short: Nobody wants to read a wall of text, especially in follow-ups.
- Make It Easy to Respond: Ask a single, clear question. For example: “Are you still interested in improving your team’s outreach?”
- Change It Up: Don’t send the same message over and over. Switch your approach or reference a new angle.
Examples of Good Follow-Ups:
- “Hi [Name], just wanted to see if you had a chance to look over my last email. Happy to answer any questions or set up a quick call if you’re interested.”
- “Saw your company recently [relevant news]. Thought this might be a good time to revisit our last conversation about [topic]. Still interested?”
Avoid:
- “Just checking in.”
- “Did you get my last email?”
- Anything that sounds like a bot.
Step 4: Use Task Reminders for Non-Email Follow-Ups
Salesblink isn’t just for email. Use its task reminders to nudge you to make calls, send a LinkedIn message, or even double-check a proposal.
Setting Task Reminders
- When you set a manual follow-up step, assign yourself a task. Salesblink will remind you on the day.
- Use the notes field to jot down what you want to say or do, so you’re not scrambling when the reminder pops up.
Why bother? Email gets ignored. A well-timed call or LinkedIn DM can wake up a stalled deal.
Step 5: Don’t Let Reminders Pile Up (Seriously)
It’s easy to set up a bunch of reminders and then ignore them when your day gets busy. That defeats the whole point.
Staying On Top of Reminders
- Block time daily to check your Salesblink reminders—don’t just rely on email notifications.
- Archive or snooze reminders you can’t act on yet. Clutter leads to inaction.
- Review your sequence stats each week. If you’re getting ignored, tweak your timing or message.
Pro Tip: If a prospect hasn’t replied after 5–6 attempts, move them to a “cold” list. Don’t keep pestering. You can always circle back in a few months with something new.
Step 6: Test, Track, and Tweak
What works for one person or industry might flop for another. Don’t set your reminders and forget them—pay attention to what actually gets replies.
How to Optimize
- A/B test your follow-up messages. Salesblink supports split testing.
- Check open and reply rates. If your reminders aren’t getting opened, your subject lines probably need work.
- Experiment with timing. Try different days of the week, or longer gaps between touches.
- Keep your sequences short and focused. Long, meandering campaigns are a slog for you and your prospects.
Final Thoughts: Keep It Simple and Iterate
Don’t overcomplicate your follow-up system. The goal isn’t to create a Rube Goldberg machine of reminders—it’s to make sure you don’t forget to nudge the right people at the right time, in a way that feels human. Start with a basic sequence, personalize your touches, and tweak as you go. Ignore the hype about “perfect” timing or “secret” templates—what works is what gets replies from your actual prospects.
Set up your follow-up reminders in Salesblink, keep it manageable, and keep learning from what does (and doesn’t) work. That’s how you actually boost conversions—without driving yourself (or your prospects) crazy.