If you’ve tried every email trick in the book and your sales conversions are still flat, it’s time to try something more personal. Personalized video is one of the few outreach tactics that still feels fresh—and Bonjoro makes it easy to send video messages to leads and customers. But here’s the thing: slapping together a quick video isn’t enough. If you want real results, you need a plan.
This guide is for salespeople, founders, or anyone who wants to use personalized Bonjoro videos to convert more prospects into buyers—without wasting time on fluff. Let’s get into what actually works.
1. Know Why You’re Sending a Video (Don’t Just Follow the Trend)
Personalized videos work because they show effort, not because they’re gimmicky. Before you record anything, ask yourself:
- What’s the one thing you want this person to do next? (Reply, book a call, finish checkout, etc.)
- Why does a video help you get that result, compared to a regular email?
Don’t send a video just because you can. If your message is a generic “just checking in,” it’s better to skip it. Use Bonjoro videos when:
- You want to stand out in a crowded inbox.
- You need to build trust quickly (especially for high-ticket or relationship-driven sales).
- You have context or a reason to celebrate: a demo request, a new signup, an abandoned cart, or an upsell.
Pro tip: If you’d cringe at getting your own video, don’t send it.
2. Gather Just Enough Personal Info—No More, No Less
Personalization isn’t just saying someone’s name. But you also don’t need to turn into a private investigator. Here’s what matters:
- First Name: Use it. But don’t overdo it (“Hey Jessica! Jessica, I wanted to say…”).
- Relevant Details: Reference something specific: their company, a recent action (like signing up), or what problem they’re trying to solve.
- Pain Point or Goal: If your CRM or signup form gives you insight, mention it. But don’t guess.
Skip: Mentioning random facts from LinkedIn (“I see you studied chemistry in college!”) unless it’s genuinely relevant.
3. Keep It Short—Seriously
People are busy. Aim for 45 seconds to 90 seconds. Here’s a simple structure:
- Quick, friendly greeting (“Hey Sarah, thanks for signing up for X…”)
- Mention something specific about their situation or action.
- Explain how you can help, or answer their likely next question.
- Clear, single call to action (“If you want to see how this works, book a demo here…”)
- Quick sign-off.
What not to do: Don’t recap your whole sales pitch. Don’t read a script word-for-word—it comes off robotic. If you mess up, it’s fine; people like authenticity.
4. Make It Personal, Not Creepy
There’s a fine line between “Wow, this person cares” and “Wow, this person is stalking me.” Here’s how to avoid it:
- Reference their action (“I saw you started a trial yesterday”) or company (“Looks like you’re with Acme Corp”).
- Avoid over-sharing or overly personal comments.
- Smile, look at the camera, and use a friendly tone. Nobody wants to watch a monotone robot.
Pro tip: If you’re batch-recording, double-check names and details before hitting send. Sending “Hey John!” to Jane is a fast way to lose trust.
5. Don’t Overthink Your Setup—But Don’t Ignore It Either
You don’t need fancy gear. A smartphone or laptop webcam is fine. But do pay attention to:
- Lighting: Face a window or use a cheap ring light. Avoid weird shadows or backlighting.
- Background: Tidy up. A messy desk or laundry pile in the background is distracting.
- Audio: Don’t record next to a barking dog or with loud background music.
Skip: Overproduced intros, background music, or “funny” effects. They rarely land the way you think.
6. Nail Your Call to Action (CTA)
If you don’t ask, you don’t get. Be specific about what you want the recipient to do next.
- “Click the link below to book a quick call with me.”
- “Reply to this email if you have any questions.”
- “Finish setting up your account by clicking here.”
What doesn’t work: Vague CTAs like “Let me know what you think” or “Feel free to reach out.” Be direct, but not pushy.
7. Use Bonjoro’s Features—But Don’t Get Distracted by the Bells and Whistles
Bonjoro offers features like:
- Workflow integrations (trigger videos after signups, purchases, etc.)
- Templates for branded videos
- Video tracking (see who watched your video and when)
Use these to save time and measure what’s working. But be careful:
- Don’t turn every video into a templated, cookie-cutter message.
- Don’t obsess over open rates—focus on replies and conversions.
Pro tip: Set aside time each day or week for sending your videos. Batch the process, but don’t batch the personalization.
8. Timing and Follow-Up Matter More Than You Think
A personalized video works best when it’s timely:
- Send your video within 24 hours of a trigger event (signup, download, etc.).
- If you wait a week, it looks automated or lazy.
Don’t be afraid to follow up if you don’t get a reply:
- Reference your video in your follow-up email (“Just bumping this up—did you get my video?”).
- Don’t resend the same video. If you follow up with another, make it even shorter and reference their lack of response in a friendly way.
9. Track Results—But Ignore Vanity Metrics
Bonjoro shows you who watched your video. That’s nice, but the real question is: Did they take the next step? Track:
- Replies (did they respond after watching?)
- Booked calls or demos
- Purchases or upgrades
If you’re not seeing conversions, tweak your message, timing, or CTA—not just the video itself.
10. What Doesn’t Work? (And What to Ignore)
Here’s where most people trip up:
- Over-automation: If your “personalized” video is just a fill-in-the-blank script, people will notice. It’s better to send fewer, high-quality videos than to blast hundreds of half-hearted ones.
- Trying too hard: Forced jokes, over-the-top enthusiasm, or awkward props can backfire. Just be yourself.
- Ignoring feedback: If people keep asking the same question after your video, update your script.
- Relying on video alone: Some people just don’t like video. Always include a plain-text CTA or summary for folks who prefer to skim.
Keep It Simple, Iterate, and Don’t Sweat Perfection
Personalized Bonjoro videos can absolutely boost your sales conversions—but only if you do them with care, not just speed. Focus on being relevant, concise, and human. Don’t worry about being “slick.” Start small, see what works, and adjust. The sooner you get a few real responses, the faster you’ll see what actually moves the needle.
Now, go record a couple. Don’t overthink it.