If you’re in B2B sales or marketing, you already know the slog: endless LinkedIn connects, ignored emails, DMs that go nowhere, and a CRM full of dead ends. Multichannel outreach is supposed to fix this—if you can keep it organized and avoid annoying your prospects. That’s where Meetalfred comes in, promising to help you automate and manage it all in one place.
But let’s be honest: automation tools can just as easily waste your time or get you flagged as a spammer if you set them up wrong. Here’s a plain-English guide to running multichannel B2B lead gen with Meetalfred—what works, what doesn’t, and how to keep it sane.
1. Get Your House in Order Before You Automate
Meetalfred can do a lot, but it’s not magic. Before you start firing off messages, make sure you actually know who you want to reach and what you want to say.
Checklist before you touch the tool:
- Define your ICP (Ideal Customer Profile): Be picky. “Anyone in SaaS” is not a real target.
- Build a clean prospect list: Use LinkedIn, Apollo, or whatever works, but double-check for duplicates and outdated info.
- Write a few message templates: Think less “Dear Sir or Madam,” more “Hey, saw your post on X—curious about Y.”
- Decide channels: LinkedIn, email, Twitter, WhatsApp—pick what your audience actually uses, not just what Meetalfred offers.
Pro tip: If you’re not sure who your best-fit customers are, run a few manual outreach campaigns first. Automation only multiplies whatever you put in—good or bad.
2. Set Up Meetalfred Without Shooting Yourself in the Foot
Meetalfred’s dashboard can be overwhelming. Resist the urge to click every button. Start small.
Start with one workflow:
- Connect your LinkedIn and email accounts. Use a dedicated email, not your main work one—you don’t want to risk your primary inbox getting blacklisted.
- Import your prospect list. Double-check formatting (CSV is fine), and tag your leads for easy filtering later.
- Set up basic sequences. A simple 3-step sequence (LinkedIn connect → LinkedIn message → email follow-up) is enough to start.
- Throttle your sends. Meetalfred lets you control how many messages go out daily. Keep it low at first (20–30/day per channel) to avoid flags.
What to ignore (for now):
- Meetalfred’s “advanced” triggers and integrations. They’re overkill until you have the basics down.
- Fancy personalization tokens for every message. Just use first name and company. If you try to automate deep personalization, it’ll backfire.
3. Write Like a Human, Not a Bot
Most automation fails because people treat sequences like mass marketing. The more generic you sound, the faster you get ignored or marked as spam.
Tips for better outreach:
- Keep it short. Two sentences is fine for a first touch.
- Reference something real. A mutual connection, a recent post, or industry news is better than “I help companies like yours.”
- Ask a simple question. “Is this a priority for you right now?” works better than pitching your entire product.
- Don’t fake personalization. If you can’t automate it without sounding weird, skip it.
Real talk: Templates promising “10x reply rates” are garbage. You’ll get better results by sounding normal and sending fewer, higher-quality messages.
4. Use Multichannel, But Don’t Be Annoying
Multichannel means reaching people where they actually respond—not just spamming them everywhere. Meetalfred makes it easy to stack LinkedIn, email, and sometimes Twitter or WhatsApp. But just because you can doesn’t mean you should.
How to do this without being a pest:
- One message per channel, per week—max. Don’t bombard them.
- Space steps out by several days. Give people time to reply.
- If they respond anywhere, stop the sequence. Meetalfred can auto-remove people from workflows if they reply. Set this up—seriously.
- Use natural channel order: LinkedIn connect → message → email follow-up. Don’t start with a cold WhatsApp unless you enjoy being blocked.
What not to do:
- Don’t send the same message on every channel. That’s lazy and easy to spot.
- Don’t mix business and personal channels unless you have a good reason (e.g., WhatsApp for markets where it’s common).
5. Track What Matters (and Ignore Vanity Metrics)
Meetalfred gives you lots of numbers: open rates, clicks, replies, connections, and more. Most don’t matter.
What to actually pay attention to:
- Reply rate: Are people actually responding (positively or negatively)?
- Booked meetings: This is the only metric that pays the bills.
- Bounce rates: High email bounces mean your list is bad or your sender reputation is shot.
- LinkedIn restrictions: If you’re getting warnings or bans, dial back your sends.
Don’t obsess over:
- Open rates. Email tracking is unreliable, and lots of opens with no replies means your message isn’t landing.
- Clicks. Unless you’re selling a webinar, links are usually unnecessary in cold outreach.
6. Keep Your Sending Accounts Healthy
Automation tools are only as good as the accounts they use. If LinkedIn or your email provider suspects spam, you’re done.
How to stay out of trouble:
- Warm up new accounts. Don’t send hundreds of messages on day one. Ramp up gradually.
- Use real profiles. Fake or empty LinkedIn profiles get flagged and hurt your brand.
- Rotate accounts if scaling. If you’re running serious volume, use multiple sender accounts to spread the load.
Pro tip: If you get any kind of warning or restriction, stop all automated sends immediately. Fix the issue before resuming.
7. Review, Tweak, and Don’t Be Precious
No outreach campaign survives first contact with real people. The best thing you can do is adjust quickly.
How to iterate:
- Look at replies—are you getting interest, confusion, or angry messages?
- Tweak subject lines and first sentences. Small changes can make a big difference.
- Drop channels that don’t work for your audience. For some industries, LinkedIn is gold; for others, it’s a dead end.
What to ignore:
- Advice that promises “guaranteed” results. There’s no silver bullet.
- Overly complicated workflows. If you can’t explain your sequence in one sentence, it’s too much.
8. Don’t Forget the Human Touch
Automating outreach is great for getting started, but the real work starts when someone replies. Don’t make the mistake of trying to automate the relationship.
- Respond personally to every reply, even if it’s a “not now.”
- Be helpful, not pushy. Sometimes a quick resource or intro is better than another meeting pitch.
- Update your CRM or notes so you don’t forget who’s who. Meetalfred can help, but it’s no substitute for knowing your leads.
Wrapping Up: Keep It Simple, Stay Sane
Multichannel B2B lead gen with Meetalfred can save you hours and help you reach more of the right people—but only if you keep things simple and human. Don’t get sucked into endless tweaking or try to automate your way out of bad targeting. Start small, pay attention, and be ready to change course when something’s not working.
Most of all, don’t let the tool run wild. The best results come when you use automation to open doors, not slam them shut with spam. Iterate, stay honest, and remember: real conversations still close deals.
Now get after it.