If you’re running sales outreach and juggling more prospects than you can count, this guide’s for you. Multi touch outreach isn’t magic, but it’s what actually works—if you do it right. Introw makes a lot of this easier, but tools only help if you’ve got a plan. Here’s how to manage multi touch sales outreach in Introw without drowning in busywork, chasing ghosts, or annoying the people you want to talk to.
1. Start with a Real List—Not Just a Big One
Before you even touch Introw, make sure you know who you’re reaching out to and why. Big lists are tempting, but you’ll just waste time if half the names shouldn’t even be there.
- Quality > Quantity: A list of 30 real prospects beats 300 randoms every time.
- Segment by reality, not by hope: Group leads by something that actually matters—industry, role, or a real pain point.
- Skip the “maybe someday” contacts: If you wouldn’t bet lunch they’re a fit, don’t add them.
Pro tip: Don’t let your list rot. Update it weekly. Remove bounced emails and obvious dead ends.
2. Map Out Your Multi Touch Sequence (Don’t Wing It)
Multi touch means you’re following up—not spamming. This is where most reps get lazy and start burning bridges.
- Set a clear number of touches: 5-7 is usually plenty. More, and you start looking desperate.
- Mix up your channels: Email, LinkedIn, and the occasional call. Don’t do all at once—space it out.
- Vary your message: Don’t just “circle back” or “bump this to the top.” Add value or context. Reference something relevant.
- Space your touches: A day or two between each touch, not every morning at 9 AM.
What to ignore: Templates that promise “triple response rates.” They work until everyone uses them. Write your own or tweak heavily.
3. Build Out the Sequence in Introw
Now you’ve got your plan, here’s where Introw comes in. Don’t overcomplicate it.
- Use Introw’s sequence builder: Set up your outreach steps. Name each step clearly (“Intro Email,” “LinkedIn Connect,” etc.).
- Add delays, not just steps: Let Introw handle the timing so you don’t have to remember.
- Personalize fields: Use merge tags for names and company, but don’t try to fake real personalization with {first_name}—add a real sentence or two.
- Set up branching, if you want: But don’t get lost in the weeds. More complexity = more stuff to break.
Honest take: Most teams set up too many steps and then never finish them. Keep it simple to start.
4. Personalize, But Don’t Lose Your Mind
Everyone says “personalize every message.” That’s partly true, but you’re not writing a novel.
- Personalize the first 1-2 sentences: Show you’ve done your homework. Reference something real about them, not just “saw you’re in SaaS.”
- Don’t rewrite the whole email: The rest can be templated as long as it’s not garbage.
- Batch your work: Personalize in blocks. It’s faster and less painful.
- Track what works: If a certain line gets replies, use it more. If people ignore you, try something else.
What to skip: Don’t ask weird, forced questions just to seem personal (e.g., “How’s the weather in Boise?” unless you’re actually in Boise).
5. Keep Track—But Don’t Micromanage
The point of Introw is to help you stay organized, not to bury you in reminders or reports you’ll never read.
- Use Introw’s dashboard: Check daily for overdue tasks, replies, and bounces. Don’t rely on memory.
- Tag and categorize: Simple tags like “hot,” “not now,” and “never” are fine. Don’t invent a color-coded system you’ll forget.
- Log calls and notes: If you get any info, jot it down. Even “they hate us” is useful.
- Follow up, but don’t stalk: Two calls, max. If you’re chasing someone down, they’re probably not interested—or you need a better reason to reach out.
Pro tip: Schedule time for admin. Ten minutes at the end of the day beats a 2-hour Friday catch-up.
6. Analyze, Adjust, and Don’t Buy the Hype
Most “insights” dashboards look cool but tell you what you already know: some things work, some don’t.
- Look for real patterns: Which steps get actual replies? Where do people drop off?
- Kill what’s not working: Don’t keep running a sequence just because it took you two hours to write.
- Test one change at a time: If you change everything, you learn nothing.
- Don’t chase “best time to send” myths: If your audience is global or busy, there’s no magic hour.
What to ignore: Vanity metrics. Opens are nice, replies pay the bills.
7. Respect Boundaries (and Your Own Reputation)
You only get one reputation. Multi touch works, but you can’t annoy your way into a deal.
- Make it easy to opt out: If someone says stop, stop. Introw can automate this—use it.
- Don’t fake “just checking in”: If you’ve got nothing new, let it rest.
- Be a human: The best sequences sound like a person wrote them, not a robot.
- Document unsubscribes: Keeps you out of spam folders—and lawsuits.
Pro tip: If you wouldn’t send it to a friend, don’t send it to a stranger.
8. Keep It Simple, Iterate Often
You’re not going to get it perfect the first time. That’s fine. The key is to keep things simple, pay attention, and tweak as you go.
- Start with the basics: A short sequence, clear messaging, and a manageable list.
- Ask for feedback: From prospects if you can. From your team if you can’t.
- Review monthly: What’s working? What’s not? Adjust and move on.
That’s it. Multi touch sales outreach in Introw isn’t about fancy hacks or silver bullets. It’s about discipline, respect, and a bit of creativity. Set up your process, stick to it, and fix what’s broken. You’ll close more deals—and sleep better, too.