If you’ve been handed a stack of channels, a budget, and Supergrow, you’re probably wondering: “How do I keep these multi channel GTM campaigns from turning into total chaos?” This guide is for marketers and operators who want practical advice, not buzzwords. You’ll get honest takes on how to manage your campaigns in Supergrow, what matters, and what to skip.
1. Get Your Foundations Right: Don’t Skip the Boring Stuff
Before you even touch Supergrow, know what you’re trying to do. Most campaign headaches start because the team isn’t clear on goals or who’s doing what.
- Define one clear goal. Is it leads? Signups? Demos? Pick one. If you try to do everything, nothing gets done well.
- Agree on your channels. Don’t fall into the “let’s do everything” trap. Figure out which channels actually reach your audience. Email, LinkedIn, paid search, webinars—pick what works, not what’s trendy.
- Map your resources. Who’s writing copy? Who’s running ads? If it’s all you, be honest about what you can actually manage.
Pro tip: If you can’t explain your campaign in a tweet, it’s too complicated.
2. Set Up Supergrow for Multi Channel Success
Now, let’s talk about Supergrow. It’s designed for multi channel orchestration, but only if you set it up thoughtfully.
- Organize by campaign, not by channel. Within Supergrow, keep everything for one campaign—assets, messaging, budgets—together. Resist the urge to split things up by channel. You’re running a campaign, not a bunch of random tactics.
- Use naming conventions. Boring, but a lifesaver. Name your campaigns and assets so you can find them later. “Q3-Launch-Email-SME” means something. “New-Campaign-2-Final” doesn’t.
- Centralize your calendar. Use Supergrow’s campaign calendar to track launches, key dates, and dependencies. If you’re managing in spreadsheets on the side, you’re missing the point.
What doesn’t work: Using Supergrow like a simple email tool. If you’re just sending blasts, you might as well use Mailchimp. The real value is in coordinating across channels.
3. Build Consistent Messaging—But Don’t Copy-Paste
Multi channel campaigns fall apart when messages get garbled. But don’t just copy-paste the same thing everywhere.
- Start with one “source of truth” message. Write your core offer, value prop, and call to action. Then adapt it for each channel—tone, length, visuals.
- Tailor for context. LinkedIn isn’t email. A webinar invite isn’t a paid ad. Supergrow lets you manage variations—use it.
- Keep a shared doc. Store your main messaging in Supergrow or a linked doc. That way, the team isn’t fighting over which version is “the real one.”
Pro tip: If your message needs a paragraph of explanation, it’s too complicated for digital channels.
4. Use Supergrow’s Automation—But Don’t Overdo It
Automation is great for saving time, but it can also make your campaign feel robotic or messy if you’re not careful.
- Automate handoffs and triggers, not creativity. Use Supergrow to move leads between channels, send reminders, or assign tasks. Don’t use it to auto-generate everything—you still need a human touch.
- Set up alerts for bottlenecks. If a landing page isn’t live, or an ad is rejected, Supergrow can flag it. Act fast—don’t let things pile up.
- Batch mundane tasks. Schedule recurring tasks, approvals, or follow-ups in Supergrow. Free up your brain for strategy, not chasing signatures.
What to ignore: Automated content “personalization” that just swaps in a name. Most people spot it a mile away. Focus on relevance, not just filling in tokens.
5. Track Only What Matters, and Ignore Vanity Metrics
Supergrow will spit out a ton of numbers. Most don’t matter.
- Pick two or three metrics that tie to your goal. If you want demo requests, track demo requests. Impressions and clicks are fine, but don’t let them distract you.
- Set up unified reporting. Use Supergrow’s dashboard to see results across channels, side by side. If you’re toggling between five reports, you’ll miss the forest for the trees.
- Look for trends, not blips. Don’t panic (or celebrate) over one weird day. Watch for patterns over weeks.
Pro tip: If you wouldn’t report a number to your boss, don’t bother tracking it.
6. Foster Real Collaboration, Not Just @Mentions
Supergrow’s collaboration tools are handy, but real teamwork takes more than tagging people.
- Schedule short, regular check-ins. A 15-minute weekly call beats endless comment threads.
- Assign clear owners for each channel. Don’t let “the team” handle things. Name names.
- Document decisions in Supergrow. If you agree to change messaging or budgets, log it. No more “but Slack said…”
What doesn’t work: Relying on endless notifications. People tune them out. Use them to flag action, not just to “keep everyone in the loop.”
7. Learn Fast and Adjust—But Don’t Chase Every Shiny Object
The best campaigns get better as they go. Supergrow makes it easy to tweak things, but don’t treat every hiccup as a crisis.
- Set a “review and improve” cadence. Every two weeks, look at what’s working. Make one or two changes, not ten.
- Kill what’s not working. If a channel is dead weight, pause it. Don’t keep pouring money into Facebook ads “just because.”
- Share what you learn. Post a quick recap in Supergrow so the next campaign starts smarter.
Pro tip: Most breakthroughs come from fixing what’s clearly broken, not from chasing the latest tool or trend.
Final Thoughts: Keep It Simple, Iterate Often
Multi channel GTM campaigns can get complicated fast. Supergrow has lots of features, but don’t let the tool drive your process. Focus on clear goals, simple workflows, and steady improvement. Ignore the hype, stick to what works, and don’t be afraid to cut what doesn’t. Set up your next campaign with less stress—and better results.