Juggling campaigns across email, SMS, social, and who-knows-what-else can get out of hand fast. If you’re using SecondBody to manage multi channel campaigns, you probably want to keep things organized, keep your team sane, and actually see some results. This guide is for marketing teams, campaign managers, or solo operators who want a straightforward way to run campaigns that work—without getting buried in busywork or tool overload.
Let’s get into what actually matters.
1. Get Your Basics Set Up (Don’t Skip This)
Before you launch anything, get your house in order. Sloppy setup leads to headaches later.
What you need:
- Clear campaign goals. “Increase signups by 20%,” not “boost engagement.” If you can’t measure it, you can’t fix it.
- Channel list. Know which channels you’re actually using—email, SMS, social, push. Don’t add more just because you can. Start with where your audience actually is.
- Audience segments. SecondBody’s segmentation tools are fine, but keep your segments simple. Over-segmentation is a trap. Two or three main groups is usually enough.
Pro tip: Document your naming conventions for campaigns and audiences now. “Spring24_Email_Promo” is a lot easier to find later than “Email List 4.”
What to ignore: Don’t spend hours customizing every single message for every channel. Most people won’t notice—and you’ll burn out.
2. Map Out Your Campaign Flow (on Paper First)
Jumping straight into SecondBody to build out flows is tempting. Don’t. Sketch out your campaign on paper or a whiteboard first.
Why bother? - You’ll spot weird logic or missing steps before you waste time configuring them. - It’s much easier to get feedback from your team on a simple diagram than in a complex UI.
What to sketch: - Touchpoints: Where and when do you contact people? (E.g., Email on Day 1, SMS on Day 3) - Branches: What happens if they click, reply, or ignore? - Exit criteria: When should someone leave the campaign? (E.g., after they buy, after 3 emails)
Pro tip: Keep your flows short. Long, branching campaigns look impressive but usually just lose people. Three or four steps is plenty for most goals.
3. Use SecondBody’s Automation—But Don’t Overcomplicate It
SecondBody’s automation features can save you time, but it’s easy to get lost in the weeds.
Best practices: - Start simple. Use basic triggers and actions (e.g., “Send email when user joins segment.”) Only get fancier if you see a real need. - Test every path. Run yourself (and maybe a coworker) through each branch. You’ll catch a lot of “oops, forgot that step” issues this way. - Pause and review. Before activating, double-check: Are there people who could get stuck in a loop? Any way someone might get too many messages?
What to ignore: Don’t try to automate every possible outcome. Manual checks are fine for edge cases. Automation should save you time, not create a maze.
4. Keep Messaging Consistent (But Not Robotic)
When you’re sending messages across channels, it’s easy to sound disjointed—or worse, like a spam bot.
Tips: - One core idea per campaign. Don’t cram three offers into one flow. - Tailor, don’t rewrite. Adjust tone and length for each channel, but keep the message the same. SMS should be punchier than email, but both should point to the same goal. - Schedule wisely. Don’t blast every channel at once. Stagger your sends, and let people breathe.
Pro tip: Set up a shared doc or spreadsheet with your copy for each channel. This helps keep messages aligned without bouncing between tabs.
What to ignore: Don’t chase every new channel (hello, WhatsApp) unless you know your audience is there. Focus on what works.
5. Monitor Results Without Drowning in Data
SecondBody gives you plenty of analytics, but more data doesn’t mean more clarity.
Best practices: - Pick 2-3 key metrics. For example: click rate, conversion rate, and unsubscribe rate. Ignore vanity numbers like “total impressions” unless they matter to your boss. - Check in often, but not obsessively. Once a day is enough for most campaigns. You won’t fix trends by staring at dashboards. - Set up alerts. If SecondBody offers threshold alerts (e.g., unsubscribe rate spikes), use them. Saves you from constant manual checks.
Pro tip: If something’s working (or tanking), dig in—but don’t overreact to every blip. Trends matter more than single spikes.
6. Handle Multi-Channel Fatigue
Here’s the dirty secret: more channels don’t always mean better results. Sometimes, you just annoy people faster.
How to avoid channel fatigue: - Frequency caps. Use SecondBody’s contact policies to limit how often someone hears from you across all channels. - Respect opt-outs. If a user unsubscribes from SMS, don’t just hammer them with email instead. That’s how you get flagged as spam. - Ask for channel preferences. A quick “How would you like to hear from us?” goes a long way.
What to ignore: Don’t let FOMO push you into adding TikTok, Discord, or whatever’s trendy this week. Stick with what your audience actually uses.
7. Keep Everything Documented—You’ll Thank Yourself Later
If you’re working solo, this still matters. If you’re on a team, it’s essential.
What to document: - Campaign names, audiences, and purpose. - Flow diagrams or screenshots. - Message copy for each channel. - Key results and what you learned.
Use a shared doc, a wiki, or even a simple folder in your drive. You’ll avoid “wait, why did we do this?” conversations in three months.
8. Iterate: Small Changes, Big Results
No campaign is perfect out of the gate. Resist the urge to overhaul everything after one run.
How to iterate: - Change one thing at a time—subject line, send time, offer. - Run A/B tests if SecondBody supports them (but don’t get lost in endless tests). - Keep a changelog so you know what you’ve tried.
Pro tip: Sometimes, the biggest gains come from cutting steps—shorter, simpler flows usually win.
Wrapping Up: Keep It Simple, Keep It Honest
Multi channel campaigns in SecondBody can be powerful, but complexity is the enemy. Focus on your audience, keep your flows tidy, and don’t chase every shiny new feature. You’ll get better results—and keep your sanity—by starting simple, watching what actually works, and making small, smart tweaks as you go.
You don’t need to be a wizard to run good campaigns. Just keep it real, keep it organized, and don’t be afraid to hit pause, fix what’s broken, and try again.