If you’ve ever sent a video email to the wrong person, or you’re sick of messy, outdated lists in your Bombbomb account, this guide’s for you. Whether you’re in sales, real estate, or just trying to not look like an amateur, clean contact management and smart segmentation can make or break your results. Let’s get your Bombbomb contacts sorted, so you spend less time wrangling spreadsheets and more time getting replies.
Why List Management Matters (and Where Bombbomb Fits In)
Here’s the deal: Bombbomb is built for video email, but if your contact list is a dumpster fire, no amount of video charm will save you. Good list hygiene means:
- Fewer bounces and unsubscribes
- Less time wasted on bad data
- More replies from the people you actually want to reach
Bombbomb’s contact tools are fine for most small and midsize teams, but they’re not magic. You’ll need to put in a little effort to get them working for you, not against you.
Step 1: Get Your Data Clean Before You Import
Don’t just export a pile of contacts from your CRM and dump them in. That’s how you end up emailing “Test User” at “fakeemail.com” for months.
What to do: - Remove duplicates. Seriously, check for these. Bombbomb will sometimes catch them, but don’t count on it. - Scrub old or bounced emails. If you haven’t emailed them in a year, start fresh or segment them separately (see below). - Standardize fields. Make sure first names, last names, and emails are in the right columns. If your CSV is a mess, your Bombbomb lists will be, too.
Pro tip: Use a free tool like Google Sheets’ “Remove duplicates” before importing. It’s faster than cleaning things up later.
Step 2: Import Contacts the Smart Way
Bombbomb lets you add contacts one by one, upload a CSV, or sync with popular CRMs. CSV upload is easiest for most people.
How to avoid headaches: - Map your fields. During import, double-check that columns (First Name, Email, etc.) are mapped properly. If you mess this up, you’ll end up with emails addressed to “Hi ,”. - Tag on import. Add tags as you upload. Don’t trust yourself to remember who goes where after the fact. - Test with a small batch. Import 10-20 contacts first, send a test email, and confirm everything looks right. It’s easier to fix one small list than 5,000 bad contacts.
Skip: The copy-paste method. It’s fine for one or two names, but for real list management, it’s just asking for mistakes.
Step 3: Use Lists and Tags — But Don’t Overcomplicate It
Bombbomb has two main ways to segment: Lists and Tags.
- Lists: Think of these as your big buckets (e.g., “2024 Leads,” “Past Clients”).
- Tags: These are like sticky notes you slap on contacts for quick filtering (e.g., “Open House,” “Needs Follow-up”).
Best practices: - Keep lists broad, use tags for details. Too many tiny lists = chaos. Use lists for major groups and tags for specifics. - Tag consistently. If you’re using “VIP” as a tag, don’t start using “vip” or “V.I.P.” Consistency matters. - Document your system. Even a simple Google Doc with your tag/list conventions helps if you have teammates.
What not to do: Don’t tag every possible detail. “Likes pizza” isn’t going to help you send better emails—unless you’re in the pizza business.
Step 4: Segment for Real-World Scenarios
It’s easy to get stuck fiddling with lists, but the goal is sending better, more relevant emails. Here’s how to segment in ways that actually pay off:
Segment by: - Stage in your pipeline. Example tags: “New Lead,” “Hot Lead,” “Client,” “Past Client.” - Engagement. Tag contacts who’ve replied, opened, or clicked recently. - Source. Track where they came from: “Website,” “Referral,” “Open House,” etc.
Ignore: Overly granular demographic data unless it really changes how you communicate. You don’t need to know someone’s astrological sign to sell them a house.
Step 5: Regularly Clean and Update Your Lists
Lists get stale fast. Make it part of your routine to:
- Prune bounces and unsubscribes. Bombbomb flags these, but you still need to remove or segment them out.
- Re-tag as needed. People change. That “New Lead” is now a “Client.” Update as you go.
- Archive old lists. If a campaign is done, archive the list to keep things tidy.
Pro tip: Once a quarter, spend 30 minutes cleaning your lists. Set a calendar reminder. It’s boring, but it saves you from looking unprofessional.
Step 6: Use Bombbomb’s Built-in Tools (But Know Their Limits)
Bombbomb offers search, bulk actions, and some basic automation. Here’s what’s worth your time:
- Bulk add/remove tags. Super handy for re-organizing after a campaign.
- Search and filter. Use the search bar to find contacts by tag, name, or email.
- Simple automations. You can auto-add contacts to lists when they fill out a form, but don’t expect full-blown marketing automation features.
What to skip: Don’t try to build complex drip campaigns or multi-step automations in Bombbomb. It’s not what the tool is designed for, and you’ll just get frustrated. Integrate with your CRM or use a dedicated marketing tool for that stuff.
Step 7: Respect Privacy and Compliance
Nobody likes spam, and the fines for ignoring privacy laws are real.
- Always use permission-based lists. Don’t buy lists or add people who haven’t opted in. Bombbomb will shut you down, and you’ll burn your reputation.
- Honor unsubscribes. Bombbomb handles this, but don’t try to “work around” people who opt out.
- Don’t hoard old contacts. If someone hasn’t engaged in a year, consider removing them or running a re-engagement campaign.
Honest Takes: What Works, What Doesn’t
- Works: Consistent tagging, regular clean-up, using lists for big-picture and tags for details.
- Doesn’t work: Over-segmentation, ignoring list hygiene, relying on Bombbomb for advanced marketing automation.
- Ignore: Any advice that suggests you need a perfect, detailed segment for every scenario. Most results come from a few, well-maintained lists.
Keep It Simple: Iterate as You Go
Don’t let perfect be the enemy of done. Start with broad lists and a few useful tags. Send some emails. See what works. Clean up your lists every so often and tweak your system as your needs change.
If you’re spending more time managing your lists than talking to real people, you’re doing it wrong. Keep things simple, stay organized, and let Bombbomb do what it’s good at—getting your video emails in front of the right eyes.