If you use Leadforensics to spot potential customers visiting your website, you already know: the tool can drown you in data. That’s both its biggest strength and its biggest headache. You get a list of companies poking around your site—great!—but buried in there are tire-kickers, competitors, bots, and people who will never buy. This guide is for anyone who wants to stop wasting time on junk leads and actually focus on the companies that matter.
Let’s get right to it.
1. Know What a Qualified Lead Looks Like (For You)
Before you even touch filters in Leadforensics, be honest: Do you know what a “qualified” lead means for your business? Not just “they visited our website,” but the stuff that actually predicts a real sales conversation.
Ask yourself: - What industries do you actually sell to? - What company sizes are realistic for your pricing? - What regions do you serve (and which ones are a total waste)? - What kind of web activity signals interest (vs. just curiosity)?
Pro tip: If your sales team says “we’ll talk to anyone,” push back. Chasing everything means closing nothing.
2. Start With the Basics: Company Info Filters
Leadforensics lets you filter by a bunch of company attributes. Here’s how to cut out the noise fast:
- Industry: If you only sell to manufacturing, don’t bother with law firms and marketing agencies.
- Company Size: Unless you have a self-serve product, tiny companies usually aren’t worth chasing.
- Geography: If you can’t legally or logistically sell outside your country, filter out those leads.
What works: Setting these company-level filters early saves time and keeps your pipeline clean.
What doesn’t: Don’t get too specific too soon. If you filter by a tiny niche (“only US aerospace firms with exactly 200 employees”), you’ll miss out on good opportunities. Start broad, then narrow as you learn what works.
3. Filter Out Obvious Junk (ISPs, Bots & Competitors)
You’ll see a lot of visits from ISPs, universities, and sometimes even other sales tools scraping your site. None of these are buying from you.
- Exclude ISPs: Leadforensics identifies many ISPs by default. Set up a filter to hide them.
- Block competitors: Many companies snoop on each other. Add your main competitors’ domains to a “block” list.
- Ignore known bots: If you see patterns (like tons of hits from weird, non-company names), filter those out.
Reality check: No filter is perfect. Some bots and ISPs will slip through, but you can cut the worst offenders.
4. Use Web Behavior as a Second Filter
Company info gets you in the right ballpark, but behavior tells you who’s actually interested.
- Pages Visited: Someone looking at your pricing or “Contact Us” page is more promising than a quick glance at your homepage.
- Time on Site: 5+ minutes is usually better than 5 seconds.
- Repeat Visits: Multiple visits from the same company within a week? Pay attention.
What works: Combining company filters and behavior filters is where the magic happens.
What to ignore: Don’t obsess over single-page visits. Some buyers are fast. But if all they look at is your blog, they’re probably not ready.
5. Build and Save Custom Filters
Don’t redo your work every day. Leadforensics lets you save filter sets—use them.
- Set up a “Hot Lead” filter: Big companies, target industries, in your region, with high-intent activity.
- Set up a “Review Later” filter: Medium-fit companies that aren’t urgent but worth a look.
- Set up a “Ignore” filter: Obvious junk, students, bots, etc.
Pro tip: Review and update your filters monthly. Your ideal customer profile will change as you learn.
6. Use Alerts—But Don’t Let Them Overwhelm You
Leadforensics offers alerts when a company that matches your filters visits your site. These are great, if you don’t let them pile up.
- Set alerts only for your best-fit filters.
- Send alerts to the right people. Sales gets the “hot” leads, marketing reviews the rest.
- Clean up old alerts. Turn off anything you’re not acting on. Nothing is worse than ignoring 200 unread notifications.
7. Integrate With Your CRM (But Don’t Dump Everything In)
It’s tempting to push every Leadforensics “lead” into your CRM. Don’t. Garbage in, garbage out.
- Only sync qualified leads: Use your filters to make sure only the good stuff goes into Salesforce, HubSpot, or whatever you use.
- Tag leads with source: Make it clear these are from web activity, so sales knows the context.
- Review regularly: If you’re still getting junk in your CRM, tighten your filters.
Reality: Sales teams get grumpy if they chase dead ends. Respect their time.
8. Don’t Waste Time on What You Can’t Control
Leadforensics data is only as good as the reverse DNS and IP matching it relies on. It’s not perfect, and it never will be.
- You’ll miss some companies: Not every visitor is identifiable, especially remote workers or VPN users.
- Some company info will be out of date: Don’t sweat it. Focus on the good data you do get.
Ignore: Chasing down every “unknown” visitor. If they’re not identifiable, they’re not a lead.
9. Train Your Team on What Matters
Filters are useless if your team doesn’t know what to do with the leads.
- Share your best filters: Don’t hoard knowledge—show others how to cut out the noise.
- Set clear follow-up rules: Who contacts the lead? What’s the process? Make it dead simple.
- Review together: Once a month, look at what’s working and what’s not.
10. Stay Skeptical—Automated Doesn’t Mean Accurate
Leadforensics is a tool, not magic. It gives you signals, not silver bullets.
- Don’t treat every lead as gold: Even filtered leads need a sanity check.
- Adjust filters as you go: If you’re getting junk, tighten up. If you’re missing out, loosen up.
- Don’t buy the hype: No software replaces judgment. Use your head.
Wrapping Up
Filtering qualified leads in Leadforensics isn’t rocket science—but it does take a little work up front. Start broad, cut out obvious junk, and fine-tune as you go. Don’t let the tool run you ragged chasing ghosts. Keep your filters simple, teach your team what matters, and revisit your process as you learn. It’s not about having the fanciest setup—it’s about getting to real prospects, faster.