If you’re reading this, you probably want more people to actually try your product—not just scroll past a wall of text. Interactive demos like Navattic promise to help, but there’s a right way and a wrong way to embed them. This guide is for marketers, founders, and anyone else tired of low conversion rates and “meh” demo engagement.
Let’s skip the fluff. Here’s how to embed Navattic demos so they actually move the needle.
1. Pick the Right Demo for the Right Audience
Not all demos are created equal. Before you even think about embedding, ask yourself: Who’s actually visiting this page, and what do they care about?
- Homepage: Keep it high-level. Show off the “aha” moment in under 60 seconds.
- Product or Solutions Pages: Go deeper. Address the pain points you know visitors have.
- Blog or Resource Pages: Tie the demo to the content topic. Don’t just drop the same generic walkthrough everywhere.
Pro tip: A single, generic demo is easy, but it’s rarely effective. Tailor your demo’s flow and messaging to match where it lives.
What doesn’t work:
Embedding a 10-step technical walkthrough on your homepage. People bounce. Fast.
2. Choose the Right Placement—Above All, Make It Obvious
You can’t convert users who never see your demo. Placement is everything.
- Above the fold: If the demo is a main CTA, don't bury it. Top-of-page or right after your headline works.
- Inline with content: On longer pages, weave the demo where it makes sense (e.g., after you describe a feature, show it).
- Popups and slide-ins: These can work, but use sparingly. Overdo it and you’ll annoy people more than impress them.
What to ignore:
The “demo graveyard” (footer or a random sidebar). If you wouldn’t click it, neither will your visitors.
3. Use Clear, Action-Oriented CTAs
“Try our interactive demo” beats “View demo” by a mile. Spell out exactly what’s about to happen.
- Examples that work:
- “See how it works in 60 seconds”
- “Take the product for a spin”
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“Experience [Your Product] live”
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Button vs. Embedded:
- Button or link launches the demo in a modal—cleaner, less clutter.
- Full embed shows the demo directly on the page—higher visibility, but can slow load times.
Test both, and don’t be precious. If engagement is low, try another placement or CTA.
4. Optimize for Mobile (Seriously, Don’t Skip This)
A lot of folks set up their demo on desktop and call it a day. Don’t. Test the Navattic embed on real phones and tablets.
- Watch for:
- Demo text getting cut off
- Buttons too small to tap
- Scroll issues inside the demo
If it’s clunky on mobile, you’re losing conversions. No workaround here—fix it or hide the demo on mobile.
5. Keep the Demo Short and Focused
People have the attention span of a goldfish online. Long demos rarely get finished.
- Aim for 3–6 steps per demo, max.
- Highlight the “magic moment”—the thing that converts free users to paid, or makes people say “I get it.”
- Let users bail out anytime—don’t force them through every step.
What doesn’t work:
Trying to show everything your product can do. Save the kitchen sink for actual sales calls.
6. Track Engagement—and Actually Use the Data
Navattic gives you analytics. Use them, or you’re just guessing.
- Metrics that matter:
- Demo views (duh)
- Completion rate (how far do folks get before dropping off?)
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Click-throughs to signup or next step
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What to do with this data:
- If most users drop after Step 2, your intro isn’t grabbing them.
- If lots of people start but nobody signs up, your follow-up CTA is weak.
Don’t chase vanity metrics:
High demo views with zero conversions means you’ve got work to do.
7. Connect the Demo to Your Next Step
The demo should be a stepping stone, not a dead end.
- Add a signup or “book a call” CTA at the end
- Auto-fill forms with info from the demo, if possible
- Offer a discount or bonus for finishing the demo (sometimes works, but don’t overdo it)
What to skip:
Making users hunt for the next step. If the last screen is a “thanks for watching” with no CTA, you’re leaving conversions on the table.
8. Don’t Forget About Site Speed and Accessibility
No one wants a slow, buggy site—especially Google. Embedding third-party scripts can drag things down.
- Lazy load the demo if it’s not above the fold.
- Check for accessibility:
- Can screen readers access the demo?
- Is keyboard navigation possible?
- Monitor site speed after embedding; if your load time jumps, figure out why.
What to ignore:
Promises that “it won’t impact speed at all.” Every embed adds some weight. Don’t take vendor claims at face value.
9. Test, Iterate, Repeat
No one gets this perfect on the first try—and what works now might flop next quarter.
- A/B test different CTAs, placements, and demo flows
- Ask real users for feedback (not just your coworkers)
- Update the demo as your product changes—stale demos kill trust
What doesn’t matter:
Having the flashiest demo on the block. Clean, clear, and useful beats “impressive” but confusing.
Quick Checklist: What Actually Matters
- Is your demo tailored to the page and audience?
- Is it easy to find and start?
- Is your CTA specific and action-driven?
- Does it work smoothly on mobile?
- Is it short, focused, and leaves users wanting more?
- Does it connect to a clear next step?
- Are you tracking what happens—and acting on it?
If you can tick these boxes, you’re in better shape than most.
Keep It Simple—And Iterate
Don’t overthink it. The best Navattic demos are the ones people actually use and finish. Get something live, watch the data, and tweak as you go. You can always polish later. The real secret? Make it easy, obvious, and useful—and never stop improving.