If you’re reading this, you probably want your emails to actually get opened—and maybe even replied to. You’re using Bellasales (or considering it) and want to make sure you’re not just blasting out generic messages that land in spam or, worse, the trash. This guide is for anyone who needs real results from targeted email sequences, without wasting time on fluff or features you’ll never use.
Let’s break down what works (and what doesn’t) so you can skip the mistakes and start building email sequences in Bellasales that people actually want to read.
1. Know Who You’re Emailing—For Real
Before you write a single line, get specific about your audience. “Targeted” doesn’t mean “everyone vaguely interested in my product.” It means you know:
- Who they are (job title, industry, company size)
- What they care about (pain points, goals, language)
- Why they’d bother opening your email
Don’t: Upload a giant contact list and hope for the best. That’s a fast track to low open rates and a damaged sender reputation.
Do: Use Bellasales’ segmentation tools to break your lists into real groups. For example: - CTOs at SaaS startups - HR managers at companies with 50-200 employees - Past leads who went cold six months ago
Pro Tip: If you’re not sure who’s in your audience, stop here and figure that out first. Otherwise, you’re guessing—and your results will show it.
2. Map Out Your Sequence Before You Touch Bellasales
It’s tempting to jump right into Bellasales and start clicking around. Don’t. The best sequences are planned on paper (or a doc) first. Sketch out:
- How many emails will be in the sequence (3-6 is typical; more isn’t always better)
- What each email does (intro, follow-up, value add, “breakup” email, etc.)
- When each email goes out (every 2 days? 5 days? Depends on your audience and goals)
Things to Ignore: Fancy templates or “AI-powered” sequence generators that promise to write everything for you. They usually sound like robots and get ignored.
Focus on: What do you want each email to achieve? What’s the ONE thing you want the reader to do next?
3. Write Like a Human—Not a Marketing Robot
People spot canned emails a mile away. If your sequence sounds like it was written for “Dear Valued Prospect,” it’ll go straight to the trash.
What Works: - Short, direct subject lines (no clickbait) - Emails that get to the point in 2-3 sentences - Real language, not jargon - A clear call to action (reply, book a call, answer a question)
What Doesn’t: - “I just wanted to circle back on my previous email...” - “As a leading provider of innovative solutions...” - Overly formal or generic intros
Pro Tip: Write your first draft, then read it out loud. If you wouldn’t say it to a real person, change it.
4. Personalize, But Don’t Get Creepy
Bellasales lets you use dynamic fields (like {{first_name}} or {{company}}) to personalize emails. Use them—but don’t overdo it.
Smart personalization: - Reference something specific about their company or recent news (if it’s relevant) - Mention a mutual connection if you actually have one - Ask a question that shows you’ve done 60 seconds of research
What to Ignore: - Overly detailed “personalization” based on LinkedIn stalking (“I see you posted a photo of your dog at the beach last Saturday!”) - Fake flattery
Keep it relevant, and always make it about them—not you.
5. Set Up Bellasales Sequences the Right Way
Once your content’s ready, it’s time to build the sequence in Bellasales. Here’s how to do it without creating a mess:
Step 1: Create Segmented Lists
Upload your contacts into the right segments. Don’t lump everyone together.
Step 2: Build Your Sequence
- Go to the “Sequences” tab.
- Choose your segment.
- Add your emails in order, with clear subject lines and personalized fields.
- Set the timing between each email. Shorter intervals (1-2 days) for warm leads; longer (3-5 days) for colder ones.
Step 3: Preview and Test
- Use Bellasales’ preview feature to make sure dynamic fields work.
- Send a test email to yourself. Check for weird formatting, broken links, or {{first_name}} fails.
Step 4: Set Your Sending Window
- Don’t send at 2am on a Sunday. Use Bellasales’ scheduling to send during business hours in your recipient’s timezone if possible.
Step 5: Activate Sequence and Monitor
- Hit go, but keep watching. Bellasales gives you open/click/reply stats—actually use them.
What to Ignore: Fancy “A/B testing” features if you only have a small list. You’ll just end up with data that isn’t statistically useful.
6. Track What Matters (And Ignore Vanity Metrics)
It’s easy to obsess over open rates. They matter, but they’re not the whole story.
What you should actually care about: - Replies: Are people engaging? - Meetings booked: Did your call to action work? - Positive responses: Not just any reply, but actual interest
What to ignore: - Click rates (unless your goal is a link click) - “Opens” from bots or spam filters - Sequence “completion” stats that don’t lead to results
Pro Tip: If you’re not getting replies, try changing just one thing at a time—subject line, email copy, call to action—so you know what actually moved the needle.
7. Clean Your List and Sequence Regularly
A targeted sequence is only as good as your list. If you keep emailing dead addresses or people who never reply, you’ll hurt your sender reputation.
- Remove hard bounces and unsubscribes after each sequence
- If someone hasn’t responded after 4-6 emails, pause them or move them to a new list
- Don’t keep chasing “maybe someday” leads forever
What to ignore: The idea that more emails = better results. Quality always beats quantity.
8. Iterate, Don’t Overthink
No sequence is perfect the first time. The best teams treat email sequences as experiments—not masterpieces.
- After each run, look at your best and worst performers
- Tweak your subject lines, timing, or copy based on real feedback
- Keep your edits small and focused. Don’t rewrite everything at once.
Pro Tip: Ask a trusted coworker (or even a customer) to review your emails. If they wouldn’t reply, your prospects won’t either.
Keep It Simple—and Keep Going
You don’t need a 10-step funnel or a library of templates to get results in Bellasales. The best sequences are simple, targeted, and genuinely helpful. Focus on building real connections with the right people, keep your messages clear, and don’t be afraid to tweak as you go.
It’s not magic—and it’s not that complicated. Just keep things honest, keep iterating, and you’ll see what actually works.