So you want your video landing pages to look sharp, feel like your brand, and actually get people to take action—not just watch and bounce. Smart move. If you're using Sendspark, you’ve already got a head start, but the default settings will only take you so far. This guide is for marketers, founders, and anyone tired of generic, cookie-cutter video pages that don’t move the needle.
Let’s break down how to actually build branded video landing pages in Sendspark that work—what’s worth your time, what’s not, and the mistakes everyone makes.
1. Get Your Basics Straight: Why Branding Matters
A landing page with your logo slapped in the corner isn’t really “branded.” If you want people to trust you—especially when you’re sending a personalized video—your landing page has to feel like it belongs to your company, not just Sendspark.
What actually matters: - Consistent colors, fonts, and logos - Tone of voice in copy and calls-to-action (CTAs) - Mobile-friendliness (most people check these links on their phones) - Fast load times (nobody waits for a video to buffer)
What doesn’t matter: - Overly fancy animations - Distracting background images - Embedding a dozen links and widgets
Your goal: Make people feel like they’re on your turf, not someone else’s platform.
2. Step-by-Step: Building a Branded Video Landing Page in Sendspark
Step 1: Prep Before You Even Open Sendspark
Don’t just fire up Sendspark and wing it. Take five minutes to get your branding assets together: - Logo(s) – PNGs with transparent backgrounds work best. - Brand colors – Grab the actual hex codes, not just “kinda blue.” - Font choices – If you’re sticking with the default, fine, but know what your brand uses. - Short, punchy CTA copy – “Book a call,” “Start your trial,” etc.
Pro tip: If you have a style guide, skim it now. Saves you rework later.
Step 2: Set Up Your Brand Settings in Sendspark
Sendspark lets you customize landing page branding globally. Here’s how to make it look like you mean business:
- Upload your logo
Go to your account or workspace settings and upload your main logo. Double-check how it looks on both light and dark backgrounds—Sendspark doesn’t always preview this for you. - Set your brand colors
Update the primary and accent colors so your buttons, links, and highlights match your actual brand. Don’t just pick “whatever looks nice.” - Customize fonts (if possible)
Sendspark’s font options are pretty basic. If you can match your brand font, do it. If not, pick the closest thing and move on. Don’t obsess over this—most viewers won’t notice.
Honest take: Sendspark’s branding options are decent, but not insanely granular. You won’t get pixel-perfect control, so focus on the big stuff.
Step 3: Record or Upload Your Video
This is what your visitors actually come for. Keep these in mind: - Be concise. Under 90 seconds is best for almost any use case. - Personalize the intro. Use the person’s name, or mention their company if possible. - Good lighting and audio. It sounds obvious, but bad webcam or mic quality kills trust. - No over-editing. Simple, direct videos work best—skip the fancy transitions.
Pro tip: If you mess up, re-record. Sendspark makes it easy. Don’t send “good enough” videos.
Step 4: Customize the Landing Page Layout
Now the details: - Pick a thumbnail that grabs attention (not just your mid-blink face). - Write a headline above the video. Make it personal if you can: “Hey Sam, quick video for you!” - Add a CTA button. This is the whole point. Make it clear and action-oriented. Only use one CTA. More options = less action. - Optional: Add supporting text below. Keep it short. “Let me know if you have questions,” or a one-liner about what happens next.
What to ignore: - Don’t cram in too much info. The video should do most of the talking. - Avoid extra links—one CTA is plenty. - Don’t use stock images or generic banners; they just look cheap.
Step 5: Test on Mobile (Don’t Skip This)
This is where most people get lazy. Open your landing page on your phone before you send it to anyone.
- Check load times—if it’s slow, compress your video or try again.
- Make sure your logo and CTA aren’t cut off.
- Read the text out loud. If it sounds robotic or confusing, rewrite it.
Honest take: Sendspark pages usually look pretty good on mobile, but long headlines or weird logo aspect ratios can break layouts.
Step 6: Track and Iterate
Sendspark gives you basic analytics: views, clicks, and replies. Don’t just glance at these—use them.
- If nobody’s clicking your CTA, your copy or offer probably stinks. Change it and see what happens.
- If people are dropping off early, your video is too long or too boring. Re-shoot with a tighter script.
- If you’re getting replies but not conversions, maybe your CTA isn’t clear enough.
Run a few experiments. Don’t expect perfection on your first try.
3. What Actually Works (and What Doesn’t)
Worth your time: - Personalizing the page: Names, company logos, or custom intros get higher engagement. - Tight, actionable CTA copy—skip “Learn More” and use “Book a Demo” or “Reply Here.” - Clean, uncluttered layouts. More white space = more focus on your message.
Not worth your time: - Embedding calendars, long bios, or social feeds. They just distract from your main ask. - Obsessing over font choices. Most viewers won’t care. - Auto-playing background music. Just… don’t.
Overhyped features: - Animated backgrounds or overlays—cool in theory, but they slow down your page and distract from your video. - Mass “personalization” tools—unless you’re actually recording custom intros, people notice when it’s generic.
4. Common Mistakes to Avoid
- Sending generic pages: If you don’t personalize, you’ll look like spam.
- Cluttered CTAs: One clear action beats five choices every time.
- Ignoring analytics: If you never check what’s working, you’ll never improve.
- Uploading giant video files: Slow load = lost viewers. Compress if you need to.
5. Quick Checklist: Before You Hit Send
- [ ] Logo looks crisp, not stretched or pixelated
- [ ] Brand colors match your website (not just “close enough”)
- [ ] Copy is short, clear, and matches your usual tone
- [ ] CTA is unmistakable and action-oriented
- [ ] Video loads fast on mobile and desktop
- [ ] Page looks good on your phone
- [ ] You’d actually click your own CTA (honestly)
Keep It Simple (and Keep Tweaking)
You don’t need every bell and whistle. The best Sendspark video landing pages get out of their own way: they’re clearly branded, fast, personal, and make it dead simple for people to take action. Start with the basics, send a few test runs, and don’t be afraid to tweak as you go. Simple wins, every time.