If you’re responsible for sales performance—whether you’re running a team or just trying to close more deals yourself—there’s a good chance you’re drowning in call recordings, transcripts, and dashboards that never seem to turn into actual results. This guide is for people who want to cut through the noise, use Salesken to analyze sales conversations, and actually move conversion rates up—not just tick boxes in a process.
Let’s get into what works, what’s a waste of time, and how to use Salesken’s conversation insights in a way that actually helps.
1. Get Your House in Order Before You Analyze
Before you even log into Salesken, make sure you’re set up for success. If your call data is a mess, your analysis will be too.
Checklist:
- Are your calls being recorded and transcribed accurately? If not, fix that first. Garbage in, garbage out.
- Do you have permission to analyze these calls? Don’t stumble into privacy or compliance issues.
- Is metadata consistent? Tag calls by rep, stage, product, or whatever matters to your team. If everything’s “miscellaneous,” you’ll get miscellaneous results.
- Is Salesken set up to capture your full sales process? If your sales process isn’t mapped in the tool, you’ll struggle to get actionable insights.
Pro tip: Spend an hour getting the basics right here. You’ll save days of frustration later.
2. Focus on the Right Conversations—Don’t Analyze Everything
Not every call is worth your time. If you try to analyze every demo, intro, and follow-up, you’ll end up with analysis paralysis.
What to prioritize: - Deals at make-or-break stages. Look at calls from late-stage prospects or those that unexpectedly went cold. - High performers and strugglers. Compare top closers to reps who can’t seem to move the needle. - Recent trends. If something’s changed—win rates up or down, new objections popping up—pull those calls.
What to skip: - Routine check-ins that never lead anywhere. - Calls under two minutes (unless you suspect something fishy). - Anything with bad audio or missing chunks.
Pro tip: Start with 10-20 calls per week. More than that and you’ll just drown.
3. Use Salesken’s Features, But Don’t Let the Tool Think For You
Salesken can surface a ton of data—talk ratios, keywords, sentiment, and so on. All this is useful, but it’s not magic. Don’t take AI suggestions at face value; use them as starting points.
How to actually use the analysis tools: - Look for patterns, not just numbers. If “budget” comes up a lot in lost deals, listen to how it’s discussed, not just that it’s mentioned. - Talk-time ratios: If a rep talks 90% of the time, that’s a flag—but it’s not the whole story. Sometimes you need to drive the call, sometimes you need to listen. Trust your gut. - Objection handling: Pay attention to how objections are handled, not just that they’re “addressed.” A rep might check the box but leave the buyer unconvinced. - Script adherence: If Salesken flags missed “talking points,” check if those points actually matter. Sometimes scripts are outdated or irrelevant.
What to ignore: - Overly granular keyword counts. Just because “ROI” is said doesn’t mean it landed. - Sentiment analysis that doesn’t match reality. Sometimes AI misreads sarcasm or tone—trust your ears.
4. Dig Into What Top Performers Actually Do Differently
It’s easy to say “learn from your best reps.” But what does that mean in practice?
How to compare reps the right way: - Pick a specific call type or stage. For example, discovery calls for enterprise deals. - Listen to a few top reps’ calls and take notes: What do they do differently? Are they better at asking open-ended questions? Do they get to pain points faster? Are they just more human? - Check how they handle objections. Are they pushy or patient? Do they reframe, deflect, or dig deeper? - Look for consistent behaviors, not just personality. Charisma helps, but process wins over time.
Pro tip: Avoid copying quirks. What works for one rep’s personality might flop for another. Focus on transferable techniques.
5. Turn Insights Into Action—And Keep It Simple
Analysis is worthless unless you do something with it. Don’t build a 20-point action plan nobody will follow.
How to make changes stick: - Pick one or two focus areas. Maybe it’s better discovery questions. Maybe it’s shorter monologues. Don’t try to fix everything at once. - Share real examples. Play clips in your next sales meeting. “Here’s how Jane handles pricing objections—notice how she pauses and then asks a follow-up.” - Roleplay, don’t just preach. Practice what you’ve found. Have reps try out new opening questions or objection responses in a safe setting. - Set up lightweight tracking. In Salesken, build a dashboard for your focus areas. Don’t get bogged down with custom reports for every metric.
What to avoid: - Forcing everyone to use the same script robotically. Buyers can smell inauthenticity a mile away. - Chasing every “insight” you find. Prioritize what will actually move the numbers.
6. Iterate and Don’t Fall for the “One Big Fix” Trap
The biggest mistake: Thinking one insight will solve everything. Sales is messy. Buyer behavior changes. What works now might flop next quarter.
How to keep getting better: - Review and refresh. Check in monthly. What’s improved? What’s gotten worse? - Ask your team for feedback. Sometimes the best ideas come from the floor, not the dashboard. - Stay skeptical. Don’t trust every AI-recommended “best practice.” Test it, see if it works for your team, and adjust.
Pro tip: Small, steady tweaks beat giant overhauls. If you’re always looking for the “silver bullet,” you’ll end up chasing your tail.
Wrapping Up
Salesken can give you mountains of data, but the real magic is in how you use it. Focus on a handful of the right calls, look for patterns, and turn insights into simple, practical changes. Ignore the noise. Keep it simple, stay skeptical, and tweak as you go. That’s how you actually improve conversion rates—one real conversation at a time.