If you’re tired of chasing leads who ghost you after the first email, you’re not alone. Most people don’t reply right away—life gets in the way, their inbox explodes, or your message just blends in. If you want to boost your conversion rates, you need an automated follow-up system that’s smarter than “just checking in.” This guide is for marketers, sales pros, and founders who want to use Bhuman to set up follow-up email sequences that actually get results—without spamming or sounding like a robot.
Why Automated Follow-Up Matters (and What Most People Get Wrong)
Let’s get one thing straight: following up isn’t about pestering people. Done right, it’s about being helpful and persistent enough to be remembered. Data shows most conversions happen after the second or third touchpoint. But if your follow-ups are generic, pushy, or obviously automated, your replies will dry up fast.
Here’s where most folks stumble:
- One-and-done: Sending a single email and hoping for the best.
- Too many follow-ups: Nobody wants six emails in a week.
- Sounding like a bot: If it feels automated, it gets ignored.
A good system is consistent, personal, and easy to tweak. Automating with Bhuman lets you set it and (almost) forget it, but you still have to sound human.
Step 1: Get Clear on Your Sequence Goals
Before you even log in to Bhuman, decide what you want your follow-up sequence to do. Is it to book a call? Get feedback? Close a sale? Don’t overcomplicate it.
Tips: - Have one clear call to action (CTA) in each email. - Make every follow-up add value, not just “bumping this up.” - Don’t try to do everything in one sequence—focus.
If you’re just getting started, aim for a simple 3-email sequence. You can always add more later.
Step 2: Map Out Your Sequence Timing and Content
Now, sketch out how many follow-ups you’ll send, how far apart, and what each will say. Here’s a basic (and proven) structure:
- Initial email: Your pitch or outreach.
- Follow-up 1 (2-3 days later): Quick check-in, restate the value, maybe add a new angle.
- Follow-up 2 (4-5 days after previous): Share a relevant resource, case study, or answer a likely objection.
- Final nudge (optional, 7+ days after last): Polite close—“Should I close your file?” or similar.
Pro Tips: - Don’t send every day. Space it out—people are busy. - Mix up your tone and content. Don’t copy-paste the same thing. - Use plain language, not marketing fluff.
Write out your sequence in a doc before you move on. Trust me, it’s easier to edit now than inside an app.
Step 3: Set Up Your Sequence in Bhuman
Here’s where Bhuman can save you time and headaches. At its core, Bhuman lets you create automated, personalized video emails at scale, but you can also use it for traditional text-based sequences.
1. Log in and Set Up Your Campaign
- Go to your Bhuman dashboard.
- Click “Create Campaign.”
- Name it clearly—include the goal so you don’t forget later.
2. Build Your Sequence
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Add your initial email as the first step.
- For video: Record or upload your main video, then connect a spreadsheet or CRM to personalize with names, companies, etc.
- For text: Paste in your email copy and use merge tags for personalization.
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Add follow-up steps:
- Bhuman lets you schedule follow-ups automatically for anyone who doesn’t reply.
- Set the delay (e.g., 3 days after no reply).
- Paste in the next email (or video step).
What works: - Personalization: Use their name, reference something specific about their company, or react to their LinkedIn post if possible. - Short videos: If you’re using Bhuman’s video AI, keep it under 60 seconds. Nobody has time for a mini-documentary. - Clear subject lines: “Quick question, [Name]” or “Following up re: [topic]” beats clickbait.
What to avoid: - Over-automation: Don’t set up a 10-step sequence just because you can. - Gimmicks: Bhuman’s AI videos are cool, but if they feel too slick or generic, people tune out. - “Just circling back…”: If you have nothing new to say, don’t send it.
3. Set Smart Triggers and Stop Conditions
The best part about Bhuman is you can set rules so your sequence stops automatically if someone replies, clicks a link, or books a call.
- In your campaign settings, specify what counts as a “reply” or conversion.
- Make sure your follow-ups stop when someone engages. Nothing kills goodwill faster than replying and then getting another “just checking in” email.
Step 4: Test Your Sequence Before Going Live
Don’t blast your whole list right away. Send test emails (and videos) to yourself and a colleague.
Check for: - Weird merge tag errors (“Hi FirstName,” is not a good look) - Subject lines that land in spam - Videos that feel awkward or robotic
If you’re cringing, your prospects will too.
Pro Tip: Bhuman’s AI video generation is good, but it’s not magic. If your script is stiff, so will your video be. Read it out loud before recording.
Step 5: Monitor, Iterate, and Keep It Real
Once your campaign is running, pay close attention to:
- Open rates (are your subject lines working?)
- Reply rates (is your message resonating?)
- Conversion rates (are you getting what you wanted?)
Bhuman gives you basic analytics, but don’t obsess. The real test is if you’re getting more replies and better conversations.
What to tweak: - If open rates are low, try different subject lines. - If nobody replies, your message probably isn’t connecting. Rewrite, don’t just resend. - If your videos feel off, try a more casual delivery. People respond to real, not perfect.
What to Ignore
- “Best time to send” myths: Unless you’re spamming thousands a day, timing isn't everything. Consistency beats chasing trends.
- Overly complex sequences: More steps don’t mean more replies. Quality > quantity.
- Fancy design: Plain emails (or simple, direct videos) feel more human. Remember, you’re in their inbox, not on a billboard.
Common Pitfalls and How to Dodge Them
- Overpersonalization: If you’re using AI videos, don’t go overboard with fake “insights.” It’s easy to spot when you’re just plugging in names or companies.
- Not updating your list: If people unsubscribe or bounce, make sure you’re not emailing dead leads.
- Ignoring replies: Automation is great, but real conversations close deals. When someone replies, jump in fast and be human.
Wrapping Up: Keep It Simple, Iterate, and Don’t Force It
Automating your follow-up emails with Bhuman can definitely save time and get you more replies—but only if you keep things simple, personal, and useful. Don’t fall for the hype that automation alone will double your conversions. It’s about thoughtful follow-ups and real conversations, not more noise.
Start with a short, focused sequence. Watch the results. Tweak one thing at a time. The best systems are the ones you’ll actually use—and that your prospects won’t hate.
If you stick to that, you’re already ahead of most of the inbox clutter out there.