Ahrefs

Product information

Reviews

4.3 out of 5 stars

Ahrefs is best for SMBs and mid-market marketers who need to conduct in-depth SEO research and competitor analysis. It stands out for its massive backlink database, intuitive interface, and reliable keyword data, but may not be ideal if you’re on a tight budget or need advanced technical SEO auditing. Compared to SEMrush and Moz, it’s better suited for users who prioritize backlink analysis and straightforward reporting. If you’re dealing with inconsistent search rankings or struggling to understand your competitors’ strategies, this is probably the right tool. If not, you might want to explore SEMrush, Moz, or Ubersuggest.

Ahrefs logo

Tool Details

Best For
SMB
Popularity
Widely Adopted
Company Stage
Established
Alternatives
  • SEMrush
  • Moz
  • Ubersuggest
  • SpyFu
  • Serpstat
Pros
  • Extensive and frequently updated backlink database
  • User-friendly interface with clear reporting
  • Accurate keyword difficulty and traffic estimates
  • Solid competitor analysis features
  • Comprehensive content gap and site explorer tools
Cons
  • Pricing can be prohibitive for small teams or solopreneurs
  • Limited technical SEO audit features compared to some competitors
  • No integrated PPC or social media tools
  • Historical data access restricted to higher tiers
  • No free tier, only a limited trial

How to find low competition keywords with high traffic potential using Ahrefs

Learn a no-nonsense approach to finding low competition, high traffic keywords with Ahrefs. Step-by-step tactics, honest advice, and real-world tips.

How to set up automated SEO reports in Ahrefs for your marketing team

Learn step-by-step how to automate SEO reports in Ahrefs, saving your marketing team time while staying on top of site performance and rankings.

How to uncover and analyze your competitors top performing content with Ahrefs

Discover a practical, no-nonsense guide to finding and analyzing your competitors' best content using Ahrefs. Real tactics—no fluff.

How to conduct a comprehensive site structure analysis in Ahrefs for better SEO

Learn step-by-step how to use Ahrefs to analyze your website's structure, spot SEO problems, and build a stronger site that actually ranks.

How to identify content gaps between your website and competitors using Ahrefs

Find and fix content gaps between your site and competitors with Ahrefs. Step-by-step guide to spot, analyze, and close those SEO blind spots.

How to monitor and recover lost backlinks using Ahrefs tools

Learn how to track lost backlinks and get them back using Ahrefs. Step-by-step guide with honest tips on what actually works (and what’s a waste).

Comprehensive Ahrefs Review for B2B GTM Strategies How This AllinOne SEO Tool Powers Business Growth

Honest, practical review of Ahrefs for B2B GTM teams. See what actually works, what to skip, and how this SEO tool can drive real business growth.

How to perform a complete competitor backlink analysis in Ahrefs step by step

A straightforward, hands-on guide to using Ahrefs for competitor backlink analysis. Learn what matters, skip the fluff, and build a real action plan.

How to use Ahrefs Content Explorer to discover trending topics in your industry

Learn how to use Ahrefs Content Explorer to spot trending topics in your industry, find content ideas, and avoid chasing hype. Step-by-step, no fluff.

How to track and report keyword rankings for multiple locations in Ahrefs

Learn how to reliably track and report keyword rankings by city or region in Ahrefs, plus what actually works and what to skip for multi-location SEO.

Key Features of Ahrefs That Help B2B Teams Optimize Their Marketing Funnels

Discover which Ahrefs features actually move the needle for B2B marketers looking to fix weak spots and grow leads throughout the funnel.

How to audit your website for technical SEO issues using Ahrefs Site Audit tool

Learn step-by-step how to use Ahrefs Site Audit to find and fix technical SEO problems on your website—without getting lost in jargon or hype.