A practical guide to integrating Hyperise with Zapier for seamless workflows

So, you want to automate personalized images in your sales or marketing stack? You're probably here because you've heard Hyperise can help, and you want more than a “just connect Zapier” hand-wave. This guide is for marketers, salespeople, and automation nerds who want to actually get Hyperise and Zapier working together—minus the fluff.

Below, you'll get the real steps, honest warnings, and some shortcuts. If you want to plug Hyperise images into your CRM, emails, or chat tools, this is the place to start.

What is Hyperise, and Why Bother With Zapier?

Hyperise is a tool that lets you create images personalized with your recipient’s name, company logo, or other details. It’s mostly used to boost response rates in outbound emails, LinkedIn messages, and similar outreach.

Zapier is an automation platform that connects different apps (CRMs, email tools, spreadsheets, you name it). If you want Hyperise images to show up in your existing workflows—without manual copy/pasting—Zapier is the glue.

Here’s the honest bit: Hyperise and Zapier don’t have a super-tight, one-click integration. But with a few steps (and a bit of patience), you can get them working together—and it does save you time once it’s set up.

Step 1: Map Out Your Use Case

Before you open ten browser tabs and start clicking, get clear on what you want to automate. Hyperise + Zapier works best for these:

  • Adding personalized images to outbound email campaigns (Mailchimp, Gmail, etc.)
  • Inserting images in CRM workflows (HubSpot, Pipedrive, etc.)
  • Personalizing images in chatbots or support messages
  • Generating images based on data in Google Sheets or Airtable

If your use case is way outside these, be prepared to hit some walls. Hyperise is built around image personalization, not full document automation.

Pro Tip: Write down your “input” (where your data comes from) and your “output” (where you want the image to go). If you can’t describe it in one sentence, Zapier won’t save you.

Step 2: Create Your Personalized Image Template in Hyperise

Don’t bother with Zapier until your image template is ready. Here’s what to do:

  1. Log in to Hyperise.
  2. Create a new image template. Add placeholders for the info you want personalized (like {{first_name}} or {{company_logo}}). Hyperise’s editor is drag-and-drop but not fancy—don’t get lost in the weeds.
  3. Save and grab your image URL. Every image gets a special URL with placeholders, for example:

https://img.hyperisecdn.com/image/abc123.png?first_name=<>&company_logo=<>

This is the magic bit: those URL parameters will be swapped out with real data.

What works: Hyperise templates are flexible. You can add text, images, logos, even maps.

What doesn’t: Don’t expect fine-tuned design controls. If you’re a graphics perfectionist, this will bug you.

Step 3: Decide Where Your Data Lives

Zapier needs to pull data from somewhere. Be honest: Is your contact data clean and organized? If not, fix that first.

  • CRMs: HubSpot, Salesforce, Pipedrive, etc.
  • Spreadsheets: Google Sheets, Airtable.
  • Form tools: Typeform, Gravity Forms, etc.

If your data is scattered or inconsistent, personalizing images will just make the mess more obvious.

Step 4: Set Up Your Zapier Trigger

Now, it’s finally time to use Zapier.

  1. Log in to Zapier.
  2. Create a new Zap.
  3. Choose your Trigger app. This is where the data starts (e.g., “New row in Google Sheets,” “New contact in HubSpot”).
  4. Set up the Trigger. Zapier will walk you through connecting your account and picking the right event.

Pro Tip: Test your trigger. Make sure Zapier pulls in actual data, not just field names. Garbage in, garbage out.

Step 5: Build the Personalized Image URL

This is the part that trips most people up, because there’s no “Hyperise” action in Zapier—yet. You’re just building a URL. Here’s how:

  1. Add a “Formatter” step in Zapier.
    • Choose “Text” and then “Replace” or “Formatter > Utilities > URL Encode,” depending on your needs.

  2. Construct your Hyperise image URL.

    • Take your template image URL from Hyperise and insert Zapier variables.
    • Example:

    https://img.hyperisecdn.com/image/abc123.png?first_name={{First Name}}&company_logo={{Company Logo URL}}

    (Replace {{First Name}} and {{Company Logo URL}} with the actual Zapier fields.)

  3. Double-check URL encoding.

    • If your data might include spaces or special characters, use Zapier’s URL Encode function.
    • Example:

    https://img.hyperisecdn.com/image/abc123.png?first_name={{Output of URL Encode step}}

What works: Once you get the URL right, it just works. Each new contact gets a unique image.

What doesn’t: If you mess up the field names or forget to encode, you’ll get broken images or ugly text.

Step 6: Send the Personalized Image to Your Target App

Now, push the personalized image URL into your final destination:

  • Email tools: Add the image URL as an <img src="..."> in your email template.
  • CRMs: Store the URL in a custom field, or add it to a note.
  • Messaging apps: Insert the URL in your Slack, Intercom, or chatbot message.
  • Docs or PDFs: Hyperise isn’t built for document merge—don’t try to shoehorn it.

Zapier Action Examples: - “Send Email” (Gmail, Outlook, Mailchimp, etc.) - “Update Record” (Airtable, HubSpot) - “Send Message” (Slack, Discord, etc.)

Test this step with real data, and check that the image looks right. If you see raw URLs instead of images, you probably missed an HTML tag or the app doesn’t support image embedding.

Step 7: Test, Tweak, and Don’t Overcomplicate

Before you roll this out to your whole list, test a few runs. Use your own email or test leads. Look for:

  • Broken images (wrong URL, bad encoding)
  • Missing personalization (field names don’t match)
  • Annoying delays (Zapier is fast, but not instant—plan for that)

Pro Tip: If you’re sending a lot of Zaps, watch your Zapier task usage—costs can add up fast.

What to Ignore (for Now)

  • Webhooks: Unless you’re technical, skip the “Webhooks by Zapier” step. You don’t need it for basic Hyperise workflows.
  • Advanced Hyperise API calls: Most users don’t need this. The image URL trick covers 95% of cases.
  • Fancy branching logic: Start simple. Add complexity only if you really need it.

Honest Pros and Cons

What Works Well

  • Scales with your list: Once set up, it’ll personalize images for hundreds or thousands of contacts.
  • Flexible: Works with almost any app that Zapier supports, as long as it accepts images or URLs.
  • No coding needed: Unless you want to go deep.

What to Watch Out For

  • No direct Hyperise “action” in Zapier: You’re just building a URL, not calling an API.
  • Design limitations: Hyperise isn’t Photoshop. Don’t expect pixel-perfect output.
  • Data cleanliness: Junk in your source data will look even worse on a personalized image.

Keep It Simple—Then Iterate

Don’t get sucked into building a Rube Goldberg machine. Start with a single workflow: one data source, one destination, one Hyperise template. Once that works, add more bells and whistles if you really need them.

Most importantly: test with real data, review the output, and keep things as simple as you can. The more steps you add, the more stuff can break.

Done right, integrating Hyperise with Zapier saves you time, helps you stand out, and gives you one less thing to do by hand. Just remember: automation is supposed to make your life easier, not more complicated.