B2B outreach is noisy and competitive. If you’re tired of sending cold emails into the void—or worse, getting stuck in spam folders—drip campaigns can help. But blasting generic messages won’t get you far. If you want to stand out and actually book meetings, you need a smarter approach.
This guide is for people who want to use Dripify to send personalized, multi-step campaigns on LinkedIn. You’ll get practical steps, hard truths, and zero fluff. Whether you’re new to Dripify or trying to wrangle your first real campaign, you’ll leave knowing exactly what to do (and what to skip).
Why Dripify? Why Drip Campaigns?
Let’s get this out of the way: Dripify isn’t magic. It’s a tool that helps automate LinkedIn outreach with pre-set sequences—think connection requests, follow-ups, and messages sent automatically on a schedule.
What Dripify does well:
- Saves you time by automating repetitive outreach tasks
- Lets you build multi-step campaigns (drips) instead of one-off messages
- Offers basic personalization, so you don’t sound like a robot
What it won’t do:
- Write great messages for you
- Fix a bad prospect list
- Guarantee replies (or any success, honestly, if your offer stinks)
But if you’re serious about B2B outreach and ready to put in a bit of up-front work, Dripify can get you results.
Step 1: Get Your LinkedIn House in Order
Before you touch Dripify, make sure your LinkedIn profile isn’t a graveyard. People will check you out before replying. Here’s what matters:
- Clear profile photo (not a logo, not a blurry selfie)
- Headline that says what you do (ditch “seeking new opportunities”)
- Relevant work experience (focus on results, not buzzwords)
- About section that’s short and specific
Don’t overthink it, but don’t skip it. If your profile looks fake or unfinished, your campaigns will flop.
Pro tip: If you’re running campaigns for a company, make sure your company page is also up to snuff. People check.
Step 2: Define Your Target Audience
Dripify can’t fix a bad list. You need:
- A clear idea of your ideal customer (industry, job title, company size, geography, etc.)
- A list of prospects, either built manually or exported from LinkedIn Sales Navigator
Don’t try to be everything to everybody. Vague targeting = vague messages = ignored.
How to get a good list:
- Use LinkedIn’s filters to narrow down targets
- If you use Sales Navigator, export leads to CSV (Dripify supports this)
- Double-check for obvious junk—interns, competitors, irrelevant industries
Pro tip: Quality > quantity. A smaller, well-targeted list outperforms blasting thousands of randoms.
Step 3: Set Up Your Dripify Campaign
Now the actual Dripify work starts.
1. Connect Your LinkedIn Account
- Log in to Dripify and securely link your LinkedIn profile.
- Dripify works in the cloud (not a browser plugin), so you don’t need your computer running 24/7.
Heads up: Don’t connect multiple LinkedIn accounts to one Dripify account unless you’re managing outreach for different people. LinkedIn will notice if you get sloppy.
2. Create a New Drip Campaign
- Click “Create Campaign.”
- Name it something you (and your team, if you have one) will recognize.
3. Import Your Leads
- You can upload a CSV or pull directly from LinkedIn searches. Dripify’s importer is pretty straightforward.
- Map the columns (first name, last name, company, etc.) for personalization later.
4. Build Your Sequence
This is the “drip” part. Typical B2B flows look like:
- Connection request (with a short note)
- Follow-up message (2–4 days later)
- Second follow-up (a week later)
- Final nudge (after another week)
- Stop or move to manual approach
Keep it simple: 3–4 steps max. More than that and you’ll annoy people.
Step 4: Write Personal, Not Creepy, Messages
Automation is great for saving time, but it’s painfully obvious when you copy-paste generic templates. Here’s what works:
- Use personalization tags (like {first_name}, {company})—but sanity-check your data.
- Reference something relevant (“Saw you’re hiring a new sales team—congrats!” beats “Hi, {first_name}, I see you work at {company}. Wow!”)
- Keep it short. If your message is longer than a phone screen, trim it.
- Don’t ask for a meeting in the first message. Build up to it.
What to avoid:
- Fake flattery (“I’m impressed by your profile!” = delete)
- Overly formal intros (“Dear Sir/Madam” = spam)
- Aggressive selling in follow-ups
Sample sequence:
-
Connection note:
“Hi {first_name}, I noticed you’re leading growth at {company}. Let’s connect—I share ideas on B2B sales.” -
1st follow-up:
“Thanks for connecting, {first_name}. Curious—are you looking for ways to make outbound easier for your team?” -
2nd follow-up:
“If you’re open to it, I’m happy to share a quick strategy that’s working for similar companies. No pressure if not.” -
Final nudge:
“Last note! If now’s not the right time, just let me know. Otherwise, happy to connect down the line.”
Tweak for your industry, but keep the tone human.
Step 5: Set Sending Limits and Schedules
LinkedIn doesn’t love bots. If you send too many messages, too quickly, you’ll get flagged.
- Connection requests: 20–40 per day is safe for most accounts
- Messages: Keep it under 50–70 per day, spread out
- Time zone: Match your prospect’s time zone if possible (Dripify lets you set this)
Don’t believe anyone who says you can safely send 100+ per day on a new account. You’ll get restricted.
Step 6: Launch and Monitor
- Double-check your sequence and sample messages (especially those personalization tags—nothing looks dumber than “Hi ,”).
- Hit “Start Campaign.”
Now, keep an eye on things:
- Track responses in Dripify’s dashboard—reply promptly, don’t let leads go cold.
- Pause or adjust if you see signs of trouble (low acceptance rates, lots of unsubscribes, or LinkedIn warnings).
- Tweak messages as you go. If a step gets zero replies, rewrite it.
Pro tip: Don’t try to “set and forget.” The best results come from regular tweaks.
What Actually Moves the Needle
A few honest truths:
- Good targeting and concise, relevant messaging are 90% of the game.
- Fancy automations don’t matter if your offer stinks or you’re reaching the wrong people.
- Don’t obsess over open rates—focus on replies and actual conversations.
- Avoid over-automation. The more you sound like a script, the less you’ll get back.
What to Ignore
- Templates promising “10x response rates.” If it sounds too good to be true, it is.
- Excessive A/B testing at the start. Get the basics working, then optimize.
- Automated LinkedIn profile views or endorsements. These “growth hacks” are more likely to annoy people than start real conversations.
- Overly complicated workflows. Keep it simple. Complexity rarely outperforms straightforward, well-written sequences.
Wrapping Up: Keep It Simple, Iterate, and Stay Human
Dripify is helpful, but it’s not a silver bullet. The real work is in building a clean list and writing messages that sound like you—not a bot. Don’t get lost in features or endless tweaks. Start small, see what gets replies, and improve from there.
What matters most: Be clear about who you’re reaching, send messages you’d reply to yourself, and always keep your outreach human. The rest is just software.