So you’ve heard about multichannel outreach and want to get started—without getting lost in the weeds or trapped in marketing jargon. Maybe you’re a salesperson, a recruiter, or a founder trying to automate some of your cold outreach. Either way, you want to use Waalaxy’s multichannel sequences to reach people without annoying them (or your future self).
This guide is for beginners who want to actually get a sequence out the door, not spend all day fiddling with settings or reading fluff about “omnichannel synergy.” I’ll walk you through what matters, what doesn’t, and how to avoid rookie mistakes.
What is a Multichannel Sequence, Really?
Before you dive in: multichannel just means you’re not putting all your eggs in one basket. Instead of blasting LinkedIn messages and hoping for the best, you’re nudging people across LinkedIn, email, and sometimes other channels. The goal: get noticed—without being spammy.
Waalaxy (see here) claims to make this smooth. Sometimes it does. But if you’re new, there’s a learning curve. This guide will help you avoid the usual traps.
Step 1: Get Your Accounts Ready
You can’t do multichannel outreach if your channels aren’t set up. Here’s what you’ll need:
- A LinkedIn account (ideally, one you actually use—Waalaxy works best with normal, non-burner accounts)
- A professional email account (preferably not Gmail or Outlook free versions; Waalaxy likes business domains for deliverability)
- Optional: A clean browser and email reputation (if you’ve been flagged for spam before, fix that first)
Pro tip: Don’t use a brand new LinkedIn or email account for outreach. You’ll get flagged fast. Warm them up first—post, connect, send a few non-automated messages.
Step 2: Connect Your Channels to Waalaxy
Once your accounts are ready, link them to Waalaxy. Here’s the straightforward process:
- Sign up or log in to Waalaxy.
- Connect LinkedIn:
- Waalaxy is a browser extension, so install it first (usually Chrome or Brave works best).
- Log in to LinkedIn, then follow Waalaxy’s prompts to connect.
- If it keeps disconnecting, try disabling other extensions or using incognito mode.
- Connect your email:
- Go to Waalaxy’s settings → “Email Accounts.”
- Add your work email. You’ll need SMTP/IMAP details (Waalaxy walks you through it).
- Authenticate and test. If you get sending errors, check for two-factor authentication or security blocks on your email provider.
What doesn’t work: Free Gmail rarely works well for outreach. Google tightens the screws on send limits and blocks suspicious activity. Get a domain-based email.
Step 3: Build (or Import) Your Prospect List
Don’t skip this—you can’t sequence thin air.
- Import from LinkedIn search:
Use LinkedIn’s filters to find your target audience. Waalaxy lets you import profiles directly from search results or Sales Navigator. - Upload via CSV:
If you already have a list with names, emails, and LinkedIn URLs, import it. Make sure the data is clean—bad emails or missing LinkedIn URLs trip up automations. - Tag and segment:
Group prospects by campaign, job title, region, or whatever matters to you. This helps you personalize later.
Pitfall to avoid: Don’t get greedy and import thousands at once. LinkedIn and email providers have daily limits. Start small, test, then scale.
Step 4: Choose or Create a Multichannel Sequence
Waalaxy offers pre-made sequence templates, or you can build your own. Here’s how to make sense of it:
Using Templates
- “LinkedIn + Email” sequences:
Good starting point. The flow is usually: LinkedIn connection request → wait → LinkedIn message → wait → email follow-up. - Customizable steps:
You can tweak delays, messages, and triggers. Don’t just use the defaults—everyone else is using them too.
Building Your Own
- Drag-and-drop builder:
Add steps like “Send LinkedIn message,” “Wait X days,” “Send email,” etc. - Rules:
Decide what happens if someone accepts your LinkedIn request, replies, or bounces on email.
What actually works:
- Mix channels, but don’t overdo it. Two or three touchpoints is plenty to start.
- Space out your steps. No one likes getting bombarded. Waiting 2-3 days between messages is normal.
- Personalize the first touch as much as possible.
What to ignore:
- Don’t add a dozen steps just because you can. More steps = more unsubscribes.
- Don’t believe the hype about “statistically proven” best sequence lengths. Test on your audience.
Step 5: Write Your Messages (and Don’t Sound Like a Robot)
Templates are fine for structure, but your message should sound like a human wrote it.
- Connection request:
Keep it short and genuine. Skip the “I see we have mutual interests” fluff. - LinkedIn message:
Reference something specific (their company, recent post, shared interest). Ask a real question if you can. - Email:
Use a clear subject line. Stay brief. Offer value, not just a sales pitch.
Pro tip:
- Use Waalaxy’s personalization fields (first name, company, etc.), but check the preview. Bad merge fields make you look careless.
- Avoid attachments and links in early messages; they’re spam triggers.
What doesn’t work:
- Walls of text.
- Overly formal or generic intros.
- Overpromising (“I guarantee 10x ROI!”).
Step 6: Set Up Sending Schedules and Limits
This is where most beginners mess up and get flagged.
- Daily limits:
Waalaxy sets default limits for LinkedIn actions (connection requests, messages) and emails. Stick to these, especially at first. - Time zones:
Send messages during business hours for your prospect’s location, not yours. - “Smart sending” features:
Turn on randomization so your outreach doesn’t look robotic.
Pitfall:
- Don’t try to send 100 messages a day from a brand new account. Start slow (10-20), ramp up gradually.
Step 7: Launch and Monitor
Once your sequence is ready:
- Review every step.
Double-check for typos, broken personalization, and weird delays. - Activate the sequence.
Waalaxy will start processing your prospects through the steps. - Check the dashboard.
Monitor who’s opening, replying, or bouncing. Pause if you see lots of errors.
What to actually track:
- Response rates (not just sent/opened)
- Bounce rates (if high, your email list needs cleaning)
- LinkedIn connection acceptance rates
Step 8: Adjust and Improve
No sequence is perfect out of the gate. Here’s how to make yours better:
- Tweak copy:
If you’re not getting replies, try changing your subject lines and the first sentence. - Change timing:
Too many unsubscribes? Space out your messages more. - Rotate channels:
If LinkedIn isn’t working, try more email (or vice versa).
Ignore:
- Vanity metrics like “opens.” Focus on real replies and booked calls.
Common Pitfalls (and How to Avoid Them)
- Using generic copy:
If your message looks like spam, it’ll get treated like spam. - Ignoring limits:
LinkedIn and email providers are quick to block accounts sending too much, too fast. - Sending to bad lists:
Outdated or scraped data hurts your reputation and your results. - Forgetting to follow up:
Most responses come from the second or third touch—not the first.
Pro Tips for Better Results
- Warm up new accounts:
Send a few manual messages daily before automating. - Clean your email lists:
Use tools to remove invalid or risky addresses before importing. - A/B test:
Try two message variants, see which gets more replies. - Keep it simple:
Start with a two-step sequence. Complicate later if you need to.
When to Upgrade (or Not)
Waalaxy has free and paid tiers. Here’s the honest rundown:
- Free:
Good for dipping your toes. But limits on number of actions and features. - Paid:
Worth it if you’re doing regular outreach, need multichannel, or want better support. - Not worth it:
If you’re only sending a handful of messages a month, stick with free tools or do it manually.
Wrapping Up: Don’t Overthink It
Here’s the deal: Multichannel sequences in Waalaxy can save you time if you keep things sane. Start small, use your real accounts, and focus on writing like a person—not a bot. Don’t fall for the “set it and forget it” myth. The best results come when you check in and tweak as you go.
Keep it simple. Iterate. And remember: if something feels spammy, it probably is. Good luck out there.